Age Defining Beauty
IDUN Cosmetics crafts regenerative, all-natural skincare to reclaim your radiant reflection.
No synthetic substances. No fillers. No excuses.
IDUN delivers plant potency that redefines beauty and restores confidence, naturally.
◆ Philosophy
IDUN Cosmetics crafts regenerative, all-natural skincare for women and men ready to reclaim their radiant reflection. Named after the Norse goddess of eternal youth, IDUN blends Far Eastern and Western healing traditions into fusion alchemy with clinically proven results. No synthetic substances. No fillers. No excuses. We exclusively select natural, high-value bioactive ingredients for resilient, healthy skin and hair.
The flagship
Face · Hair · 30 ml
+18,04% elasticity · +10,71% hair density · in 4 weeks
The essential
Face · Hair · 15 ml
+18,04% elasticity · +10,71% hair density · in 4 weeks
◆ Clinically proven
Not a promise — a measurement. Independently tested, with results you can hold to account.
Independent laboratory testing.
◆ What's inside is the point
Every ingredient has been carefully selected for its potency and bioactively contributes to the functioning of the formula, making 001 extremely concentrated and effective.
No fillers standing in for substance. No water pretending to be treatment. Each botanical oil in 001 earns its place, each one doing real work.
◆ The bottle is part of the formula
Miron® glass helps create the conditions that support the integrity of natural formulations over time and throughout their journey by filtering specific wavelengths. This helps slow down natural degradation and extends product life.
◆ Where the money goes
Most of what you pay for in beauty was never in the jar. It went to billboards, models, and celebrity faces. IDUN runs on a different model.
What does it cost to wait?
Invest in rejuvenation every day
◆ The ritual
More than how to use it — a way to become the person you want to be.
There is a moment — just after the world quiets, or just before it begins — that belongs entirely to you. Not scheduled. Not shared. This is where the ritual starts.
Face | Cleanse your skin and leave it damp. Warm 7–10 drops between your palms, then massage gently, in slow, upward circles, promoting the blood circulation, until fully absorbed. No rinsing. No rushing. Morning and evening, let this become the three minutes you always keep, no matter how the rest of the day is claimed by others.
Hair and scalp | work 10–20 drops into damp roots with that same unhurried, circular movement — once or twice daily, before sleep or just after showering. A pass of warm air from the blow-dryer afterward helps it settle deeper still.
Do a patch test before first use. For external use only. Keep out of children's reach.
Nothing here asks you to hurry. A few drops, a few quiet minutes, chosen and repeated to wind down — this is what longevity actually looks like: not a race against the years, but a daily, deliberate act of remaining, fully, yourself.
A few drops, warmed between the palms. A pause that says: this moment is mine.
Apply to wet skin and directly on the scalp. Intention, not haste. Breathe the botanicals in.
Daily, the ritual compounds — in your skin, and in who you're deciding to be. Restore. Regenerate. Radiate.
◆ The origin
The Luxury of Time Sovereignty
For years, I lived a life of high velocity and international demands. I told the world that I could absorb everything—until my body quietly reminded me that I couldn't. I broke, and in that breaking, I found my greatest strength.
We are taught to hide our fragility, especially when we achieve great success. But losing the shame of having vulnerability is where true superpower lives. It gave me the freedom to step out of the rat-race, refuse mass-produced shortcuts, and choose a life of deliberate, unhurried longevity.
Named after Idun, the Norse goddess who restores vitality to the weary, this brand was born from my own rebuilding. To heal my skin and spirit, I turned to a fusion alchemy: blending European medieval herbal medicine with the time-tested balancing practices of Ayurveda and Traditional Chinese Medicine. Crafted in small batches, it was a remedy first for myself, and then for friends reclaiming their own radiance.
IDUN is more than natural skincare; it is an intimate daily ritual. A commitment to a few unhurried minutes that belong entirely to you. Because the reflection you see in the mirror should always match the vibrant, vital, and unbound spirit you carry inside.
— Siu Lie Tan
◆ In their words
◆ Real results
“The feeling is truly pleasant: the skin is smooth, soft, but above all fragrant. In the evening, after skincare and after massaging the face, what remains — and what is truly lovely — is the scent that stays with you until you fall asleep.
After a short while my skin was more hydrated and more toned. Evenness and radiance improved too. I noticed the difference when I had to stop using it for a few days, because I hadn't managed to get another bottle in time: my skin was duller and less elastic and hydrated.”“La sensazione è davvero piacevole: la pelle è distesa, morbida, ma soprattutto profumata. La sera dopo la skincare e dopo aver massaggiato il viso, quello che resta e che è veramente piacevole è il profumo che ti accompagna fino al sonno.
La mia pelle è risultata dopo poco più idratata e più tonica. Anche l'uniformità e la luminosità sono migliorate. Mi sono accorta della differenza quando ho dovuto smettere di usarlo per qualche giorno, perché non avevo fatto in tempo a prendere un altro flacone: la pelle era più spenta e meno elastica ed idratata.”
A true magic for the skin (and not only!)
I don't know exactly what its secret is, but this oil completely changed my face from the very first application. It gives incredible radiance and makes the skin visibly firmer, softening wrinkles and evening out the complexion naturally.
Practical and light: Just a few drops mixed with water on freshly cleansed skin are enough (personally I massage it into skin still damp with thermal spray water after cleansing). This makes it incredibly easy to use and renders any other cream completely superfluous.
“Bare skin” effect (goodbye make-up): Helped along by a touch of tan, this summer I no longer felt the slightest need to wear make-up. My skin has improved so much that any make-up seemed superfluous: it's a true all-round improving treatment.
The extra touch (lashes and brows): I'm also using it on my lashes and brows and the results are astonishing. They're visibly stronger, longer and fuller!
Would I call it a “magic” oil? Without a doubt, yes. If you're looking for a product that transforms the skin, giving you a radiant, healthy look from the very first use, this is truly not to be missed.Una vera e propria magia per la pelle (e non solo!)
Non so esattamente quale sia il suo segreto, ma questo olio ha cambiato completamente il mio viso fin dalla prima applicazione. Dona una luminosità incredibile e rende la pelle visibilmente più compatta, attenuando le rughe e uniformando il colorito in modo naturale.
Pratico e leggero: Bastano davvero pochissime gocce mescolate all'acqua sul viso appena deterso (personalmente lo massaggio sulla pelle bagnata con l'acqua spray termale dopo la detersione). Questo lo rende di un'incredibile facilità d'uso e fa sì che qualsiasi altra crema diventi totalmente superflua.
Effetto “pelle nuda” (addio trucco): Complice anche un filo d'abbronzatura, quest'estate non ho più sentito la minima necessità di truccarmi. La pelle è talmente migliorata che qualsiasi make-up mi sembrava superfluo: è un vero e proprio trattamento migliorativo a 360 gradi.
Il tocco in più (ciglia e sopracciglia): Lo sto usando anche su ciglia e sopracciglia e i risultati sono sbalorditivi. Sono visibilmente più forti, lunghe e folte!
Lo definirei un olio “magico”? Senza dubbio sì. Se cercate un prodotto che trasformi la pelle regalandovi un aspetto radioso e sano fin dal primo utilizzo, questo è davvero imperdibile.
Wonderful 001
I was surprised at how immediately my skin felt better when I first tried IDUN 001, and felt more healthy. After a couple of applications I simply no longer felt like using any of my other skin products for my problematic skin. After a few months, I reviewed photos of myself from before I started using IDUN and was shocked to notice WRINKLES had GONE from my face! I've never seen results like this from pharma nor from much more expensive products. I'm amazed.Meraviglioso 001
Sono rimasto sorpreso da quanto immediatamente la mia pelle si sia sentita meglio la prima volta che ho provato IDUN 001, e più sana. Dopo un paio di applicazioni semplicemente non ho più avuto voglia di usare nessuno degli altri prodotti per la mia pelle problematica. Dopo qualche mese ho rivisto delle foto di me stesso di prima di iniziare a usare IDUN e sono rimasto scioccato nel notare che le RUGHE erano SPARITE dal mio viso! Non ho mai visto risultati simili né da farmaci né da prodotti molto più costosi. Sono sbalordito.
I use this oil on both my face and my hair, and it has become an absolutely essential step in my routine. It has a wonderful, natural scent that really evokes a sense of well-being and health — perfect for anyone who loves aromatherapy.
As for the actual results, they confirmed my expectations: despite constant dyeing and lightening, my hair has become incredibly shiny and soft to the touch. My facial skin is much more radiant, and the oil has an excellent anti-inflammatory and soothing effect on minor irritations and pimples. Plus, I've also noticed that my eyelashes have visibly lengthened and become stronger.
A truly well-made natural product that's effective and a pleasure to use every day. Highly recommended!Uso questo olio sia sul viso che sui capelli ed è diventato un passaggio davvero irrinunciabile nella mia routine. Ha un profumo meraviglioso e naturale che sa proprio di benessere e salute, perfetto per chi ama l'aromaterapia.
Sui risultati concreti è stato una conferma: nonostante tinte e schiariture continue, i capelli sono tornati lucidissimi e morbidi al tatto. La pelle del viso è molto più luminosa e l'olio ha un ottimo effetto sfiammante e lenitivo su piccole irritazioni e bolle. In più, ho riscontrato anche un visibile allungamento e rinforzo delle ciglia.
Un prodotto naturale fatto davvero bene, efficace e piacevole da usare ogni giorno. Consigliatissimo!
“Darling, after just two mornings of using it, I have to say you've truly invented a wonderful product. In my opinion it's genuinely a product that makes a difference. Now, in the sunlight, my skin is firmer and more radiant — despite the tiredness of the season; I never sleep. You've been a truly providential guardian angel at this moment in my life, thank you.”“Tesoro, dopo due mattine che l'ho usato, voglio dire che hai inventato veramente un prodotto meraviglioso. Secondo me è veramente un prodotto che fa la differenza. Adesso nella luce del sole ho la pelle più compatta e più luminosa. Nonostante la stanchezza della stagione — non dormo mai. Sei stata veramente un angelo custode provvidenziale in questo momento della mia vita, grazie.”
I got on really well with the product. What I noticed most was the sensation on my skin: it feels softer, more nourished and above all more radiant. I love that it isn't just an immediate effect — using it consistently, I had the feeling of seeing my skin progressively more cared for and less tired.
I also tried it on my hair and loved it, especially the softness and the healthier, more luminous look.
But for me there's also a mood aspect: when I see my skin fresher and my hair better cared for, I automatically feel better about myself and more confident. It's become one of those small moments of self-care that are good for the mind too.
It's a product I truly use with pleasure and now associate with a feeling of well-being and caring for myself.Mi sono trovata davvero molto bene con il prodotto. La cosa che ho notato maggiormente è stata la sensazione sulla pelle: la sento più morbida, nutrita e soprattutto più luminosa. Mi piace perché non è solo un effetto immediato, ma utilizzandolo con costanza ho avuto la sensazione di vedere la pelle progressivamente più curata e meno stanca.
L'ho provato anche sui capelli e mi sono piaciuti molto, soprattutto la morbidezza e l'aspetto più sano e luminoso.
Ma per me c'è anche un aspetto legato all'umore: quando vedo la mia pelle più fresca e i capelli più curati, automaticamente mi sento meglio con me stessa e anche più sicura. È diventato uno di quei piccoli momenti di cura personale che fanno bene anche alla mente.
È un prodotto che utilizzo davvero con piacere e che ormai associo a una sensazione di benessere e di cura di me stessa.
◆ Belong
This isn't a subscription. It's an invitation — extended to those who choose self-attention as an uninterrupted practice, not an occasional indulgence. Membership brings a private price, and something more valuable still: a permanent place at the centre of everything IDUN creates next. True luxury isn't found in access alone. It's in never having to ask for it.
Reserved for those who recognize value before the world catches on. This applies to the first production in a limited batch. Secure your share of our founding production and hold your price guaranteed for two years at 20% off the “001” products when you acquire now while supplies last, or 25% off when you commit to a purchase covering your full year’s supply of 4, 8 or 12 “001” products. A quiet advantage, held only by those who moved first.
◆ Come closer
Join the list and we'll send Siu Lie's own ritual — plus the first word on everything new from IDUN.
No noise. Leave whenever you like.
◆ Good to know
Rich in antioxidants and anti-inflammatory botanicals, 001 reduces cellular oxidative stress and reinforces the skin barrier — giving each skin cell and hair follicle the energy reserve it needs to complete its natural cycle, uninterrupted.
Consistency is everything with a formula built on natural bioactives. Give yourself three to five unhurried minutes to massage the product into skin or scalp — this isn’t a step to rush. The blood circulation and flow of oxygen it stimulates is what allows the formula to do its finest work.
001 is hypoallergenic and made entirely from natural botanicals. As with any new product, we suggest a small patch test first. [Pregnancy/medical guidance to confirm.]
Shipping is on us within Italy, Netherlands, Belgium, Luxembourg, Denmark, France.
Sooner than you’d expect. On the face and neck, most people notice finer lines and a more even, luminous complexion within the first week. 001 is clinically proven to improve skin elasticity by 18.04% in just four weeks.
The scalp asks for a little more patience — a month of consistent, mindful application to wake dormant follicles. By week four, the first signs of new growth are visible, with density increasing by an average of 10.71%.
To track your own progress: take one close-up photo before you begin, then repeat monthly in the same light, at the same time of day — your bathroom mirror each morning is ideal. The evidence will be yours to see.
No. The formula strengthens the resilience of skin and scalp alike, freeing each to simply do what it already knows — skin cells renew as skin, hair follicles grow hair. Nothing is redirected; everything works as it should.
Often, yes. Clinical testing shows a 10.71% increase in hair density within four weeks — and the earlier you begin, the more is possible. Hair growth moves through four phases (anagen — growth, catagen — transition, telogen — rest, and exogen — shedding), and the right support at the right moment makes a measurable difference.
If your scalp still shows open follicles and visible hair tracks, the structure is intact — it has simply paused, often after stress, a nutrient gap, or illness. This is highly reversible.
If what remains is fine, “peach fuzz” hair, the follicle is miniaturising under hormonal pressure (DHT). Caught early, this too can be partially reversed.
What causes hair to thin in the first place?
Three patterns, generally:
Nutrient gaps (iron, zinc, protein, B-vitamins) and autoimmune conditions can also interrupt the cycle by depriving the follicle of blood supply — what it needs to grow.
As a concentrated elixir used daily, a 30 ml bottle is designed to last around 1 to 2 months, which is why the Circle offers monthly delivery.
◆ The world of IDUN
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